Friday, June 13, 2025
A Guide to Small Business Branding That Actually Works
Every small business begins as an idea, but whether it becomes a name worth remembering depends heavily on branding. For first-time entrepreneurs, it’s tempting to pour energy into products or logistics while leaving branding to the side, assuming it’s just a logo and a color scheme. That approach, unfortunately, is a fast track to being forgettable. Branding is more than design—it’s how a business communicates its purpose, earns trust, and sets the tone for every customer interaction. And at the center
